Thursday, January 26, 2006
Google, Yahoo and the Bloggers Who Love Them
Like virtually everyone else that works in the world of search, we at the PreFound.com Global HQ monitor all of the other blogs out there that are relevant to the search industry. Lately, let's say over the last six months or so, the vast majority of posts on these sites deal with whatever is happening over at Google. If Yahoo is lucky, maybe a few for them, and on the super rare occasion, Ask Jeeves may luck out. Now, it's perfectly understood that Google, Yahoo, MSN, AOL are the big four in search, and they drive the bulk of the commerce. But, come on. What's happening everywhere else? Nothing? I mean, some of the most trafficed search related blogs out there have been posting incessantly about Google News going out of Beta. Who cares? Yahoo might start showing bigger ads on their search site by a couple of pixels? Stop the presses! The guys that founded Google bought a big 'ol airplane. How does that affect the search industry? Google and Yahoo could post their executives laundry list and it'd be all over the web in a matter of minutes.
So, sour grapes on the part of smaller search sites like prefound.com, huh... While it might sound like that, it's really not the case. I mean, what's going on at some of the alternative search sites out there? What innovations have there been in search software development? What are some emerging trends in pure search? Does anybody care anymore?
As I wrote on Tuesday, the Wall Street Journal wrote an article entitled, "The Next Big Thing in Searching". The Wall Street Journal is a fairly well respected newspaper, I understand. And they wrote "The Next Big Thing in Searching"! Now, you might have thought that would have been a big story in the blogosphere, particularly the bloggers that cover the search industry, right? Nope... Nada... Virtually none of the "big" search blog sites picked up on the story at all.
So, hey... Google and Yahoo have their own blog. Can we please talk about something else from time to time?
So, sour grapes on the part of smaller search sites like prefound.com, huh... While it might sound like that, it's really not the case. I mean, what's going on at some of the alternative search sites out there? What innovations have there been in search software development? What are some emerging trends in pure search? Does anybody care anymore?
As I wrote on Tuesday, the Wall Street Journal wrote an article entitled, "The Next Big Thing in Searching". The Wall Street Journal is a fairly well respected newspaper, I understand. And they wrote "The Next Big Thing in Searching"! Now, you might have thought that would have been a big story in the blogosphere, particularly the bloggers that cover the search industry, right? Nope... Nada... Virtually none of the "big" search blog sites picked up on the story at all.
So, hey... Google and Yahoo have their own blog. Can we please talk about something else from time to time?
community, search, community search, social search, social bookmarking, search engine, paid search, prefound, prefound.com
Comments:
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The problem with WSJ.com is how most of its content remains walled off from the web, for subscribers only. If you want real traffic online, a link from Slashdot or Digg will get a site a lot more than the Journal will.
# posted by 
: 10:58 AM
: 10:58 AM
Yup, you're right on with that one. The WSJ only lets people even link to an article for only a couple of days, so that's not all that helpful. Slashdot and Digg are both great and they done more than the WSJ article... but anyway, it's almost understandable why the mainstream media is obsessed with the big search sites, but the bloggers? It's hard to understand why so many feel the need to be so commercial... there is a lot of cool stuff happening out there that doesn't include Google and Yahoo.
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